You get what
you can’t pay for.
I am not a reasonable person.
Exhibit A: I spent four long years at engineering school, only to become a writer.
But, hey: if you wanted rational, predictable words, you could have a chatbot — I’m sorry, a reasoning model — spew them out for free.
Instead, you can have a thinking, feeling human solve your problems with empathy and imagination. With words that move other humans.
Someone who’ll spend sleepless hours obsessing over what you say and how you say it. (And won’t even bill all the said hours out of sheer embarrassment.)
A writer who’ll give your words far more fucks than you pay for. More, even, than you yourself might give.
That’s the kind of unreasonable bargain you can’t put a price on.
Hi, I’m Abhi — a London-based writer and brand voice consultant.
Trained at agencies
13 years at agencies and indie studios, working for startups to global brands, leading teams and client relationships.
Seasoned in-house
3 years at a Berlin-based e-commerce giant, shaping their words across all channels and platforms.
At home in the wild
Freelance consultant since 2024, helping brands find the right words to do all the right things.
See all my experience on LinkedIn
Some brands I’ve helped
Some other things I do
Write novels
I’m a published author writing under my pen name, A. P. Firdaus.
My last novel won the Bath Novel Award and was featured on the BBC.
Publish a blog
I run a weekly blog and newsletter called Book-Shook.
A place to talk about books that help brighten this winter of our shit content.
Lead a studio
I’m a co-founder and Creative Director of Kafka is Dead, a creative studio.
Looking for a brand transformation that goes beyond the words? You’re in luck.
Self-explanatory, I know. But sometimes words are more form than function.
For brands big and small, across sectors deep and wide — with teams who’ve taught me everything.
Drop me a line at
abhi@abhiprasad.com