How to fulfil the little dreams
OCBC Bank
The problem
The OCBC travel credit card came with a free worldwide concierge service.
No one quite knew what it was for.
(What is a concierge anyway? Some sort of receptionist? A fixer for a mafia boss?)
The strategy
Our customers were frequent travellers not easily swayed by tactical benefits.
Things like lounge access and flight upgrades? They already had those.
We needed to show the real benefit of our concierge – finding answers, solving problems.
Making dreams come true, big or small. Especially the small.
The ones that make us travel in the first place.
The boy who discovered snow
As the head of copy, I led the concept, scripting and storyboarding, and supervised the production on site and in post.
Making sure that we always kept our eye on the heart of the story.
A little boy’s dream — made possible by the OCBC concierge.
Credits
Agency: Dentsu Creative Singapore
ECD: Stan Lim
ACD/Copy: Abhishek Prasad
Copywriter: Dionne Lee
AD: Jason Chan
Director: James Okubo
Production: Geek Pictures
Post-production: The Quiet Lab
Sound: The Gunnery