Delhi Metro

How to shun logic

The Delhi Metro created a campaign about how much time and money people could save on it.

It was full of cheery cartoon people spouting numbers. Tested, committee-approved, utterly charmless.

It annoyed the fuck out us. So we did the opposite.

Cards that captured moments in the metro.

Recreating the feeling of plugging your headphones in and watching people, imagining stories, being human.