FRANK

How to be less bank

FRANK was a bank aimed at young people — digital, fuss-free and full of perks.

But their cards were still like any other. Plain, functional, boring.

We saw an opportunity to turn an ordinary feature into a differentiator.

One that captured the brand’s spirit of playfulness and innovation.

Cards — real and virtual — designed by artists, chosen by customers.

Then we created a campaign to turn the feature into emotive benefits.